Baby gifts reimagined

Pastel colors dominate baby gears section while 90% of them are bought by women. How we welcome little humans in a fun and more gender neutral way?

Context

It's 2010 and I'm looking for a way to welcome my niece, first born of the new generation in my family.

I'm looking for stuff that I will like, not another pink clothing that I see everywhere. I will eventually find what I was looking for in a small online store offering a cute Bob Dylan onesis.

I found two things that day: a cute gift for my niece and an idea to imagine different baby gifts.

Baby gifts reimagined

Pastel colors dominate baby gears section while 90% of them are bought by women. How we welcome little humans in a fun and more gender neutral way?

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